About Us

Learn about our principles and how it all began

Wine, as it should be

Wine doesn’t need to be complicated. But it does need to be tasty, well-sourced and sustainable. That’s where WineFolk comes in. We get it. You only want to buy wine you’ll love. These are the 4 principles we stand by to get it right for you every time:


No subscriptions, no tricks & no traps. Just world-class wine. When you need it. Simple.


Alot of time and effort goes into making good wine, so we sell it with the care and responsibility it deserves. As you know, there are a lot of wine subscription businesses out there. They’re usually expensive and will often send you wine when you don’t need it. This makes it less special while also making it easier to drink more than we should. Plus, excess recycling and delivery emissions aren’t great for the environment.


Your wines will be delivered in recyclable cardboard packaging with minimal print. We don’t believe in excessively branded packaging. And, let’s face it, who actually wants the leaflets and vouchers you get inside the box? Especially when you have to spend £100s before you can even use the discount! We love trees, as well as wine – even though they’re not as tasty.

Supporting NorFolk

Whilst we stock spectacular wines from the best known regions across the world, we also help the UK wine industry grow. We’re proud to provide you with wines from regions you’ve yet to discover such as Norfolk, England (where we are based).

Where it all started

Hi, I’m Matt, founder of WineFolk.co.uk For years, I’ve dedicated my time and energy to project management for big corporate organisations. I worked hard to master my craft, and yet, I found myself becoming disinterested and unfulfilled in my work as time went by.

And then, a pandemic. In the blink of an eye, the country, and the world, came to a standstill. Like everyone, I had time to think. Time to think about how important it is to be passionate in your work, and to use that passion to inspire others. I reminisced of the time I spent as a wine advisor, connecting with people, and pairing them with a carefully selected bottle from across the globe.

In 2021, WineFolk.co.uk was born. My team of wine aficionados and I curate some of the highest-quality wines from independent makers across the globe and throughout Norfolk, pair them to your palate, and deliver them directly to their door.

WineFolk in a nutshell

Wine is an experience, a joy, one that we can’t wait to share with you. Whether you’re a casual wine-lover who’s interested in broadening your palate, hosting a get-together and want a profile for everyone, or somebody who considers tasting something of a hobby, we’ve got a bottle, or two, for you.

From fine-dining reds to crisp summery whites, grapes nurtured in the Italian Alps or pressed right here in Norfolk, everything you need to know about our wines is right here, on our website. We ditch the jargon, and make our tasting notes easy-to-understand, and simple to select.

Can’t decide on which type of wine if right for you? Let us know, and we’ll send you a mixed selection. The ordering process is even simpler. Just pick your wines, select the number of bottles you want, and we make sure they’re in your hands – and your glass – soon after you’ve ordered. See a bottle, or two, you’d love? Need help finding something new? Speak to one of our helpful wine advisors.

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